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Monday, July 7, 2014

The Top Trends That You Need To Be Watching In Mobile/location Based Marketing

By Ibrahim Smith


Mobile marketing is a great way to reach out to a local audience. However, you need to develop an efficient location-based marketing campaign to get good results. Apps are an increasingly popular way of promoting local businesses. Apps are becoming more popular because more Internet users own Smartphones. You can develop your own app so that customers can stay up to date with new products and offers or submit data to existing apps, including couponing apps.



Mobile Video marketing: marketing through the marketing platform has never been easier especially with most target audiences using smartphones, tablets and iPads to access the internet. Developers today have come up with a new HD video format that many use to advertise through the platform. Video marketing continues to thrive and is effective especially when introducing a new product or brand in the market. Localized data: Any content accessed through the mobile platform today is localized. This means only local content is prioritized, and marketers are taking advantage of these to introduce products to the market.

Location-based marketing should not be limited to Smartphone users. An increasing number of Internet users now browse the Internet thanks to tablets. You should cater to this audience by making sure your website is easily accessible from a tablet.

The next trend is the widespread use of the location feature via social media networks such as Foursquare and Facebook through mobiles. It is common now for people to check in on their mobile while visiting various places, stores and restaurants in real time.

Marketing trends continue to advance every day, and the only way a marketer can remain relevant in this field is by staying updated with these trends. It is for this reason why you should make sure you are aware of what is trending to make an impact.

My company no longer makes websites for people who use large monitors. Our website designs are now geared from day one to look good on the small screens of smartphones and tablets. Why is this an emphasis for us? This has become an emphasis for us after looking at our marketing data and seeing that 90% of our money is made from people using mobile devices. With people having either their phone or tablet near them and turned on 24/7, those devices have become the perfect way to market our services and products.




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